Portland, Oregon-area coffee professionals Ryan Willbur and Laila Ghambari have purchased the progressive and influential sibling coffee businesses, Guilder and Juniorโs Roasted Coffee.
The married couple plans to maintain existing operations and staff while building upon the vision established by the former Guilder/Juniorโs owners, Mike and Caryn Nelson, Toby Roberts and Carrie Lind. The Nelsons launched the roasting company in Florida 10 years ago, then moved to Portland for the creation of the Guilder cafe and roastery at NE 24th and Fremont in Portland in 2017
The acquisition includes Guilderโs second location in the iconic Powellโs City of Books bookstore in downtown Portland, and the Juniorโs Coffee cafe at Upright Brewingโs Beer Station on NE Prescott.
โThe co-owners and I, we were ready to simplify our lives,โ Mike Nelson told DCN. โWe see selling to Ryan and Laila as best-case scenario for us. Itโs hard to imagine feeling so good about selling โ seeing our staff in suchย greatย hands.โ
Willbur, Ghambari and the Juniorโs/Guilder ownership team finalized the deal on Wednesday, April 2024. Willbur declined to detail the financial terms of the purchase, but said he and Ghambari now hold a 100% stake, and that the acquisition was supported by a Small Business Administration (SBA) loan.
โWeโve purchased Guilder and Juniorโs Roasted Coffee not because it needs work, but because it does work,โ Willbur told DCN. โItโs a wonderful, healthy business living out the values of quality, transparency, and community. For Laila and I, itโs a dream scenario, where weโve been passed the keys and now we get to see this business into its next phase.โ
Willbur enters the new family business after most recently serving as vice president of sales and marketing at commercial coffee equipment supplier Middleby Coffee Solutions Group. After starting in coffee as a barista at the renowned independent shop Lava Java in Ridgefield, Washington, Willbur eventually held numerous roles with coffee companies such as Intelligentsia, Stumptown and Laย Marzoccoย USA.
Ghambari, the 2014 United States Barista Champion, has been busy in recent months running her own specialty coffee consulting firm By Laila Ghambari. She previously held numerous high-level positions at Stumptown, including leading training and retail operations.
โIโm ecstatic to say this is our lives now,โ Willbur said of the Guilder/Juniorโs venture. โI have learned so much from my experience with Middleby, but I am excited to turn my focus to an independent business where I can support and participate in my local community. Laila will continue to consult and provide resources for our industry at large. If anything, we want Guilder and Juniorโs to showcase the businesses principles she is championing for others withinย coffeeย retail.โ
Since their inceptions, Juniorโs Roasted Coffee and Guilder have embraced progressive business concepts such as price transparency and supply chain equity. The company launched an unprecedented (in coffee) CSA-style program in 2022, designed to ensure income for coffee farmers. The Nelsons have also spearheaded work towards understanding and meeting coffee production costs. Juniorโs went so far as to release a free template that other coffee roasters might use to engage in more sustainable sourcing practices.
โWeโre benefitting from the handoff of the template and weโll continue to use the framework going forward,โ Willbur said of the companyโs sourcing practices. โWe want to continue existing relationships for certain. We hope to continue to grow the business so that we can introduce more relationships intoย theย program.โ
Willbur and Ghambari also have not announced any immediate plans to shakeup the Guilder or Juniorโs menus, which lean towards lighter plant-based fare with fresh ingredients alongside expertly crafted drinks using Juniorโs roasts. The couple also plan to work with the existing Guilder and Juniorโs staff as they dive into entrepreneurship.
โOur goal, first and foremost, is to learn this business inside and out,โ Willbur said. โWeโre doing our best not to make any major moves until we understand all of the โwhysโ for how things are operating right now.โ
In time, the new owners may transition to a single brand name, although nothing is yet set in stone, said Willbur.
โThroughout our careers, Laila and I have been fortunate to have worked for some really great companies where weโve gained valuable knowledge and perspective,โ Willbur said. โIn taking this next step as business owners, our goal is to create a culture and environment where we can share that with new and growing coffee professionals.โ