In a market saturated with FMCG brands competing for consumer attention, few manage to stand out by redefining quality, fostering innovation, and meeting ever-evolving consumer needs. Manaay Foods, with its bold ventures and dynamic leadership, has emerged as a name synonymous with resilience and transformation. Since its inception in 2018, the company has become a trailblazer in the FMCG sector, creating an impressive portfolio that spans across categories and consistently raising the bar for excellence.

Manaay Foods began its journey with the launch of TripOnn Premium Coffee, introducing a fine blend that quickly resonated with coffee aficionados. The success of TripOnn Coffee paved the way for TripOnn Premium Tea, which offers a wide range of SKUs tailored to diverse consumer preferences. With a strong foothold in Mumbai’s suburban markets, TripOnn owes much of its success to a robust distributor network that ensures the brand’s accessibility to its growing consumer base. By prioritizing taste, quality, and consistency, TripOnn has successfully cultivated brand loyalty, establishing itself as a household name in the beverage space.

The pandemic posed challenges for countless businesses, but Manaay Foods viewed it as a chance to innovate and diversify. During the lockdown, the company launched Machiwali.com, a seafood delivery brand that redefined convenience and quality for local consumers. Competing with established players in the market, Machiwali.com quickly became a preferred choice for fresh, high-quality seafood, winning trust through its reliability and consistent standards. The venture demonstrated Manaay Foods’ ability to identify opportunities in challenging times, reinforcing its reputation as a forward-thinking company.

Manaay Foods’ ambition goes beyond the FMCG industry; it extends into fostering talent in sports. Under the TripOnn banner, the company owns Knight 11 – The Strikers, a celebrated underarm cricket team with over 200 members, including 15 iconic players from Mumbai. By nurturing young talent and promoting grassroots cricket, Manaay Foods has strengthened its ties with the community while creating a platform for aspiring athletes to shine. This initiative underscores the brand’s dedication to encouraging growth and excellence beyond its core industry. Having ventured into the ice cream segment prior to the pandemic, Manaay Foods had to pause its operations due to unforeseen challenges. However, 2025 marks a new chapter for the company with the planned relaunch of TripOnn Ice Cream & Desserts. With an ambitious goal of opening 80 franchise stores in Mumbai before expanding nationwide, Manaay Foods is set to revolutionize the dessert experience. The relaunch is anticipated to solidify its position in the FMCG sector further, offering consumers innovative and indulgent dessert options.

Global Aspirations: SME IPO and International Ventures

Manaay Foods has its sights set on global expansion and financial milestones. The company is gearing up for an SME IPO in 2025, which will mark a pivotal moment in its journey from a bootstrapped startup to an industry leader. In addition, Manaay Foods is in the process of acquiring a US-based health supplement company, signaling its intent to explore international markets and diversify its portfolio further. These bold steps reflect the company’s confidence in its ability to compete on a global scale while maintaining its commitment to quality and innovation.

The success of Manaay Foods is a testament to the vision and leadership of its co-founders: Trishma Singh, Komal Chauhan, and Hiten Singh. Together, they bring a diverse blend of expertise, passion, and entrepreneurial spirit that has driven the company’s impressive growth.

• Trishma Singh, the creative force behind TripOnn Coffee, holds an MBA in HR from Jaipur National University. Her meticulous research and development efforts since 2019 have shaped the company’s flagship beverage brands. “Innovation and quality are the pillars of everything we create,”she says,
• Komal Chauhan, a B-Tech graduate from Kurukshetra University, joined the FMCG sector in 2018 and has played a pivotal role in streamlining operations and driving innovation. Under her leadership, Manaay Foods achieved an impressive ₹4 crore turnover last year, a testament to her strategic prowess.
• Hiten Singh, a Delhi University alumnus, entered the FMCG industry in 2020 with a passion for beverages. His extensive travels across India have inspired product development and ensured that Manaay Foods stays ahead of emerging trends.

Together, this trio has transformed Manaay Foods into a force to be reckoned with, driven by a shared vision of creating meaningful, innovative, and high-quality products.

As Manaay Foods moves forward, its journey serves as an inspiring example of how innovation, diversification, and a relentless focus on quality can drive success in even the most competitive markets. With a growing portfolio, ambitious expansion plans, and a leadership team that embodies passion and vision, Manaay Foods is poised to continue its legacy of excellence in the FMCG sector and beyond.